Post-Covid Enterprise Prospecting

"People are people. We all have similar wants, needs, and insecurities. We don't want to waste our time, we don't want to be pushed, and we want to solve what keeps us awake at night. And buying is an emotional journey." 

Cedric Royer is a sales professional and the visionary founder of Jump Foundation, a testament to his remarkable 25-year journey in the field. Throughout his extensive career, Cedric has honed his skills in acquisition, always seeking the most effective strategies to bring success to himself and his teams.

Reflecting on the industry's transformation over the past five years, particularly in the post-COVID era, Cedric notes a shift in how people can be reached and engaged. As prospects become harder to contact, they simultaneously employ more automation and tools in their prospecting efforts. Cedric predicts that automation, powered by AI, will continue to grow in prominence. However, he firmly believes that the most genuine human interactions will yield the best results.

He emphasizes the importance of consistently doing the work, whether making one more call, sending one more email, or going that extra mile.