Lessons Learned About Prospecting, And How To Do It Right

"Sales development was always looked down upon - now they are the most significant component of the GTM function. I think the role of the SDR will continue to evolve and morph with the continual advancement of technology. No matter the role that you take, get fully invested in it - read and learn about it so that you can become an expert and develop mastery. Without strong foundations, it is impossible to build a sustainable and scalable business."

Graeme Gilovitz is an experienced sales development leader, that has amassed a wealth of experience in this field. His commitment to excellence and his deep understanding of the sales development realm have made him a notable figure in the industry.

Graeme's journey in the field of sales development was advantageous, and his genuine love for it is palpable. Sales development, for him, represents a unique fusion of three vital components: People, Processes, and Technology. This blend has been a powerful motivator, propelling him to stay dedicated to his career. Reflecting on the industry's transformation over the past five years, Graeme highlights a notable shift in perception. Once regarded with less importance, sales development has emerged as a pivotal component of the Go-to-Market (GTM) function. 

Graeme has gathered invaluable lessons, with a central theme being the significance of establishing strong foundations. He understands that sustainability and scalability in business can only be built upon a rock-solid base. He imparts a simple yet profound piece of advice: full investment.