How To Get Over The Fear Of Cold Calling?
"Get curious about your prospects and customers and what they need so that you can better serve them with your product or service. Treat them like human beings, not as a means to advance your own career. Sales and marketing really go hand-in-hand. When we create a successful collaboration, that win-win is felt across an organization. That's the kind of partnership I am looking to establish when I do business with people because I win when everybody wins!"
Liz Lemarchand is a seasoned professional who has carved an illustrious career in the tech industry, with over 25 years of dedicated service in B2B marketing. As the Chief Operating Officer of MediaDev and the President and Co-Founder of Devinsider, a dynamic start-up launched in late 2022, Liz has consistently displayed her unwavering passion for helping independent software vendors achieve global success. Her impressive track record has enabled numerous clients to build multi-million-dollar sales pipelines and close deals worth upwards of $80 million USD.
Liz's journey in the tech and marketing fields has been characterized by her unwavering dedication to assisting businesses in their growth. Her career choice stems from a profound passion for enabling success, coupled with a fascination for the ever-evolving landscape of technology in marketing. Throughout her journey, Liz has learned a crucial lesson: the importance of giving to receive. She firmly believes that true success comes from a commitment to contributing to the growth of others, a philosophy that has been central to her personal and professional development.
She is also the author of the insightful book "Tune In & Dial Out: How to Win at B2B Cold Calling."
Wednesday (GMT+1) 15 November 2023